00478nam a22001217a 4500020002400000082001700024100004200041245005200083260003200135300003500167500002000202650013400222  a9780078028946 (pbk)  a658.802bWAL  aWalker, Orville C. Jr.aJohn Mullins   aMarketing strategyba decision-focused approach  aNew YorkbMcGraw Hillc2011  axvii, 368 p.b: ill.c; 25 cm.  aIncludes index.  aMarketing Management	vMarketing Decision makingaGeneral management vStrategic planningvIndustrial management	vMarketingvFMS