TY  - BOOK
AU  - Walker, Orville C. Jr.
TI  - Marketing strategy: a decision-focused approach
SN  - 9780078028946 (pbk)
U1  - 658.802 
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Marketing Management	
KW  - Marketing Decision making
KW  - General management
KW  - Strategic planning
KW  - Industrial management	
KW  - Marketing
KW  - FMS
N1  - Includes index
ER  -