Bingham, Frank G.  Roger Gomes <br/><br/>
Business marketing 

 - Delhi  McGraw-Hill  2005 
 - xv, 475 p.  : ill.  ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071112529 (pbk) 9780071112529 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Industrial marketing	--Business buyer behavior--Business purchasing--Marketing research--Industrial marketplace--Product decisions--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUS