Aaker, David A.   V. Kumar  George S. Day  Robert P. Leone  <br/><br/>
Marketing research 

 - India  Wiley  2011 
 - xvii, 701 p.  : ill.  ; 23 cm. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>ISBN: </label>9788126531189 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research	<br/>General management --Data collection--Descriptive research--Causal research--Marketing intelligence --FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK