00481nam a22001217a 4500020002400000082001600024100006400040245002300104260002300127300003500150500004300185650013100228  a9788126531189 (pbk)  a658.83bAAK  aAaker, David A. aV. KumaraGeorge S. DayaRobert P. Leone   aMarketing research  aIndiabWileyc2011  axvii, 701 p.b: ill.c; 23 cm.  aIncludes appendix, glossary and index.  aMarketing research	aGeneral management vData collectionvDescriptive researchvCausal researchvMarketing intelligence vFMS