00554nam a22001577a 4500 0 0 0 0 fsd fsd 2021-06-27 Purchased: 0 658.83 AAK 75497 2021-06-27 00:00:00 1 2021-06-27 BK 0 0 0 0 fsd fsd 2022-03-22 Purchased 0 658.83 AAK 82722 2022-03-22 00:00:00 2 BK 35820 35820 9788126531189 (pbk) 658.83 AAK Aaker, David A. V. Kumar George S. Day Robert P. Leone Marketing research India Wiley 2011 xvii, 701 p. : ill. ; 23 cm. Includes appendix, glossary and index. Marketing research General management Data collection Descriptive research Causal research Marketing intelligence FMS BK