TY  - BOOK
AU  - Aaker, David A. 
TI  - Marketing research
SN  - 9788126531189 (pbk)
U1  - 658.83 
PY  - 2011///
CY  - India
PB  - Wiley
KW  - Marketing research	
KW  - General management
KW  - Data collection
KW  - Descriptive research
KW  - Causal research
KW  - Marketing intelligence
KW  - FMS
N1  - Includes appendix, glossary and index
ER  -