00762nam a22001697a 4500952011100000952009800111999001700209020002400226082001600250100006400266245002300330260002300353300003500376500004300411650013100454942000700585  00104070afsdbfsdd2021-06-27ePurchased:l0o658.83 AAKp75497r2021-06-27 00:00:00t1w2021-06-27yBK  00104070afsdbfsdd2022-03-22ePurchasedl0o658.83 AAKp82722r2022-03-22 00:00:00t2yBK  c35820d35820  a9788126531189 (pbk)  a658.83bAAK  aAaker, David A. aV. KumaraGeorge S. DayaRobert P. Leone   aMarketing research  aIndiabWileyc2011  axvii, 701 p.b: ill.c; 23 cm.  aIncludes appendix, glossary and index.  aMarketing research	aGeneral management vData collectionvDescriptive researchvCausal researchvMarketing intelligence vFMS  cBK