Clow, Kenneth E.  Donald E. Baack <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - India   Pearson India Education Services Pvt. Ltd.  2012 
 - 478 p.  : ill.  ; 27.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131763292 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing--Marketing communication--Advertising-management--Marketing-planning--Media channels--Digital marketing--Sales promotions--Advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO