Hollensen,svend  Madhumita Banerjee <br/><br/>
Global marketing 

 - India  Pearson  2010 
 - xxxix, 753 p.  : ill  ; 25 cm. 
<br/><br/> Include Index. 
<br/><br/><label>ISBN: </label>9788131728147 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science<br/>Global marketing--Export marketing--International trade--Market segmentation--Marketing management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / HOL