Keegan, Warren J.  Mark C. Green <br/><br/>
Global marketing 

 - New delhi  Prentice-Hall  2005 
 - xx, 636 p.  : ill.  ; 28 cm. 
<br/><br/> Includes index and glossary. 
<br/><br/><label>ISBN: </label>9788131719510 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Global marketing--Marketing environment--Economic systems--Global strategy--Marketing segmentation--Information systems--Market research--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / KEE