TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing
SN  - 9788131719510 (pbk)
U1  - 658.802 
PY  - 2005///
CY  - New delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Global marketing
KW  - Marketing environment
KW  - Economic systems
KW  - Global strategy
KW  - Marketing segmentation
KW  - Information systems
KW  - Market research
KW  - FMS
N1  - Includes index and glossary
ER  -