Newsom, Doug  Judy Vanslyke Turk  Dean Kruckeberg  <br/><br/>
This is PR   the realities of public relations 

 - Australia   Thomson   2004 
 - xii, 418 p.  : ill.  ; 25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9780534562632 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in marketing--Public opinion --Processes and techniques --Planning --Strategic management --FBSH
<br/><br/><label>Dewey Class. No.: </label>659.2  / NEW