00498nam a22001217a 4500020002400000082001500024100005500039245005100094260003100145300003400176500003300210650013300243  a9780534562632 (pbk)  a659.2bNEW  aNewsom, DougaJudy Vanslyke TurkaDean Kruckeberg   aThis is PR bthe realities of public relations  aAustralia bThomson c2004  axii, 418 p.b: ill.c; 25 cm.  aIncludes glossary and index.  aPublic relationsaCommunication in marketingvPublic opinion vProcesses and techniques vPlanning vStrategic management vFBSH