TY  - BOOK
AU  - Newsom, Doug
TI  - This is PR : the realities of public relations
SN  - 9780534562632 (pbk)
U1  - 659.2 
PY  - 2004///
CY  - Australia 
PB  - Thomson 
KW  - Public relations
KW  - Communication in marketing
KW  - Public opinion
KW  - Processes and techniques
KW  - Planning
KW  - Strategic management
KW  - FBSH
N1  - Includes glossary and index
ER  -