Marshall, Greg W.  Mark W. Johnston <br/><br/>
Marketing management 

 - USA  McGraw Hill Irwin  2010 
 - xxvi, 566 p.  : ill. ,Col.  ; 28 cm. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9780071283182 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Business marketing --Marketing strategy--Global marketplace--Customer relationship--FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR