TY  - BOOK
AU  - Marshall, Greg W.
TI  - Marketing management
SN  - 9780071283182 (pbk)
U1  - 658.8 
PY  - 2010///
CY  - USA
PB  - McGraw Hill Irwin
KW  - Marketing--Management
KW  - Business marketing
KW  - Marketing strategy
KW  - Global marketplace
KW  - Customer relationship
KW  - FMS
N1  - Includes glossary and index
ER  -