Perreault, William D  McCarthy, E. Jerome <br/><br/>
Basic marketing  a global managerial approach 

 - New york  McGraw Hill  2005 
 - xli, 793 p.  : ill.  ;28 cm. 
<br/><br/> Including index. 
<br/><br/><label>ISBN: </label>9780072947038 (hb) 0072525231 (hb) 0072947039 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/> Basic marketing--Marketing--Management--Export marketing--Management--Marketing--Service industries--Marketing--Management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER