TY  - BOOK
AU  - Perreault, William D
TI  - Basic marketing: a global managerial approach
SN  - 9780072947038 (hb)
U1  - 658.8 
PY  - 2005///
CY  - New york
PB  - McGraw Hill
KW  - Management
KW  -  Basic marketing
KW  - Marketing--Management
KW  - Export marketing--Management
KW  - Marketing
KW  - Service industries--Marketing--Management
KW  - FMS
N1  - Including index
ER  -