TY  - BOOK
AU  - Burnett,John J.
TI  - Promotion management 
SN  - 0395565537 (pbk)
U1  - 658.82 
PY  - 2002///
CY  - New Delhi
PB  - A. I. T. B. S Publishers
KW  - Sales promotion
KW  - Promotion managrment
KW  - Marketing strategy
KW  - Decision making
KW  - Advertising
KW  - Public relations
KW  - International marketing
KW  - FMS
ER  -