Lefebvre, R. Craig

Social marketing and social change strategies and tools for health, well-being, and the environment - USA Jossey-Bass 2013 - xxiii, 564 p. : ill. ; 23.5 cm.

Includes references and index.

9780470936849 (pbk)


Social marketing
Health promotion--Medical care--Marketing --Social change --Management innovation --Consumer experience --FSSH

362.10688 / LEF