Etzel, Michael J.  Bruce J. Walker  William J. Stanton <br/><br/>
Marketing 

 - New Delhi  Tata McGraw-Hill Publishing Company Limited 
 - xxi, 706 p.  : ill.  ; 28 cm. 
<br/><br/><label>ISBN: </label>(pbk) (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing environment--Consumer behavior--Global markets--Marketing research--Product planning--Integrated marketing--Personal selling--Public relations--Management system--Marketing implementation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ