TY  - BOOK
AU  - Etzel,Michael J.
TI  - Marketing
SN  -  (pbk)
U1  - 658.8 
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing
KW  - Marketing environment
KW  - Consumer behavior
KW  - Global markets
KW  - Marketing research
KW  - Product planning
KW  - Integrated marketing
KW  - Personal selling
KW  - Public relations
KW  - Management system
KW  - Marketing implementation
KW  - FMS
ER  -