00466nam a22001217a 4500020002300000082001700023100002400040245005400064260003200118300003600150500002000186650013800206  a9780072536959 (hb)  a658.514bBUR  aBurgelman, Robert A  aStrategic management of technology and innovation  aNew YorkbMcGraw hillc2004  axiii, 1208 p.b: ill.c; 26 cm.  aIncludes index.  aManagementastrategic managementvTechnology and innovationvTechnological innovationvIndustry contextvNew Product developmentvFMS