Shimp, Terence A. <br/><br/>
Advertising, promotion & supplemental aspects of integrated marketing communications 

 - US  Thomson  2003 
 - xxi, 650 p.  : ill.  ; 28cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0030352711 (hb) 9780030352713 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Promotion--Advertising--Sales promotion--Direct marketing--Communication in marketing--Communication in marketing--Social aspects--RIMS
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI