00617nam a2200169 4500 0 0 0 0 fsd fsd 2021-07-27 Purchased: 0 658.82 SHI 77017 2021-07-27 00:00:00 1 BK 0 0 0 0 fsd fsd 2022-05-25 Purchased: Book House 0 658.82 SHI 83807 2022-05-25 00:00:00 2 2022-05-25 BK 0 0 0 0 fsd fsd 2022-05-25 Purchased: Book House 0 658.82 SHI 83806 2022-05-25 00:00:00 3 2022-05-25 BK 0 0 0 0 fsd fsd 2022-05-25 Purchased: Book House 0 658.82 SHI 83808 2022-05-25 00:00:00 4 2022-05-25 BK 36211 36211 0030352711 (hb) 9780030352713 (hb) 658.82 SHI Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications US Thomson 2003 xxi, 650 p. : ill. ; 28cm. Includes glossary and index. Management Promotion Advertising Sales promotion Direct marketing Communication in marketing Communication in marketing--Social aspects RIMS BK