TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, promotion & supplemental aspects of integrated marketing communications
SN  - 0030352711 (hb)
U1  - 658.82 
PY  - 2003///
CY  - US
PB  - Thomson
KW  - Management
KW  - Promotion
KW  - Advertising
KW  - Sales promotion
KW  - Direct marketing
KW  - Communication in marketing
KW  - Communication in marketing--Social aspects
KW  - RIMS
N1  - Includes glossary and index
ER  -