the quest for competitive advantage : concepts and cases Thompson, Arthur A Strickland, A. J Gamble, John creator text India Mac graw hill 2007 monographic xlvi,various pages :ill. ; 26 cm. Include index. Management science Crafting and executing strategy Strategic planning Business planning Strategic planning--Case studies Strategic planning--Data processing FMS 658.4012 THO 9780072969436 (hb)