Fahad Asghar (28700)

Impact of perceived usefulness and perceived ease of use on intention to adopt m-commerce the role of attitude towards m-commerce apps and trust - Lahore (unpublished) 2020 - v, 65 p. : ill. ; 30 cm. +CD

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences. Includes bibliographical references and appendices. Thesis supervisor: Mr. Azeem Amin

Thesis (MS)--Riphah International University, 2020



English


Management science
M-commerce--Perceived use--Perceived usefulness--M-commerce attitude--M-commerce adoption--Trust--Ease--FMS

658.872 / FAH