Kotler, Philip  Gray Armstrong  Prafulla Y. Agnihotri  Ehsan ul Haque <br/><br/>
Principles of marketing  

 - New Delhi  Prentice-Hall  Pearson  2006  2013 
 - xix, 651 p.   xix, various pages.  : ill. (col.)  ; 27 cm. 
<br/><br/><label>ISBN: </label>8120328256 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT