TY  - BOOK
AU  - Balachandran, S.
TI  - Customer-Driven services management
SN  - 0761932550 (pbk)
U1  - 658.8120954 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Customer services-Management
KW  - Developing service product
KW  - Attaining high quality
KW  - Strategies for growth
KW  - Managing information
KW  - Market segmentation
KW  - Service industries
KW  - FMS
ER  -