Boyd, Harper W.  Ralph Westfall  Stanley F. Stasch <br/><br/>
Marketing research  text and cases 

 - New Delhi  Richard D. Irwin  2005 
 - xv, 816 p.  : ill.  ; 24 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9788185386164 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Research process--Data collection--Marketing problems--Sampling--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOY