TY  - BOOK
AU  - Boyd,Harper W.
TI  - Marketing research: text and cases
SN  - 9788185386164 (pbk)
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - Richard D. Irwin
KW  - Marketing research
KW  - Research process
KW  - Data collection
KW  - Marketing problems
KW  - Sampling
KW  - FMS
N1  - Include index
ER  -