Michael Jay Polonsky (editor)  Alma T. Mintu-Wimsatt (editor) <br/><br/>
Environmental marketing  strategies, practice, theory and research 

 - Mumbai  Jaico Publishing House  2004 
 - xxii, 415 p.  : ill.  ; 25 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>1560249277 (hb) 8179923800 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing<br/>Product management--Social responsibility of business--Marketing role--Business philosophy--Environmental marketing--Reverse channel systems--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / ENV