strategies, practice, theory and research Michael Jay Polonsky (editor) Alma T. Mintu-Wimsatt (editor) creator text Mumbai Jaico Publishing House 2004 monographic xxii, 415 p. : ill. ; 25 cm. Include index. Green marketing Product management Social responsibility of business Marketing role Business philosophy Environmental marketing Reverse channel systems FMS 658.802 ENV 1560249277 (hb) 8179923800 (hb)