TY  - BOOK
AU  - Michael Jay Polonsky (editor)
TI  - Environmental marketing: strategies, practice, theory and research
SN  - 1560249277 (hb)
U1  - 658.802 
PY  - 2004///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Green marketing
KW  - Product management
KW  - Social responsibility of business
KW  - Marketing role
KW  - Business philosophy
KW  - Environmental marketing
KW  - Reverse channel systems
KW  - FMS
N1  - Include index
ER  -