00573nam a22001457a 4500999001700000020002400017082001500041100007100056245005200127260002900179300004800208500005100256650011300307942000700420  c36864d36864  a9788131767160 (pbk)  a658.8bMAR  aKotler, PhilipaKevin Lane KelleraAbraham KoshyaMithileshwar Jha  aMarketing managementba South Asian perspective  aNew DelhibPearsonc2013  axxv, various pagesb: ill. (col.)c; 28 cm.  aIncludes bibliographical references and index.  aMarketing aManagementvConsumer behaviorvInternet marketingvMarketing managementvMarketing researchvFMS  cBK