Czinkota, Michael R.  Masaaki Kotabe <br/><br/>
Marketing management 

 - Andover  Cengage learning  2011 
 - xxv, 598 p.   ; ill.  ; 25 cm.  
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9788131501177 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Promotions--Marketing planning--Market segmentation--Advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI