TY  - BOOK
AU  - Czinkota, Michael R.
TI  - Marketing management
SN  - 9788131501177 (pbk)
U1  - 658.8 
PY  - 2011///
CY  - Andover
PB  - Cengage learning
KW  - Marketing management
KW  - Promotions
KW  - Marketing planning
KW  - Market segmentation
KW  - Advertising
KW  - FMS
N1  - Include index
ER  -