Drewniany, Bonnie  A. Jerome Jewler <br/><br/>
Creative advertising 

 - New Delhi, Inida  Cengage Learning  2008 
 - 251 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131511251 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & public relations<br/>Media Science--Advertising--The creative challenge--Branding--Targeting an ever-changing marketplace--Ideas--RIMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / DRE