00596nam a22001577a 4500 8120326121 (pbk) 659.1 WEL Wells, William John Burnett Sandra Moriarty Advertising principles & practice New Delhi Prentice-Hall of India 2005 xxix, 599 p. : ill. ; 27 cm. Index Included. Advertising Management Advertising media Creative advertising Business advertising Marketing process Planning and strategy Planning and research FMS BK 0 0 0 0 IMC IMC 2012-08-08 Purchased: IIMC Trust 350.00 1 659.1 WEL 4817 2015-08-31 00:00:00 2015-02-25 1 2019-02-21 BK 0 0 0 0 IMC IMC 2012-08-08 Purchased: IIMC Trust 340.00 6 1 659.1 WEL 4698 2015-06-18 00:00:00 2015-06-08 2 2019-02-21 BK 3695 3695