Hawkins, Del I.  Roger J. Best  Kenneth A. Coney <br/><br/>
Consumer behavior  building marketing strategy 

 - Boston  McGraw-Hill  2004 
 - xxvi, 790 p.  : ill. (col.)  ; 25 cm. 
<br/><br/><label>ISBN: </label>0071214690 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys--Marketing strategy--Internal influences--Consumer decision process--Consumer behavior--Marketing regulation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / HAW