00481nam a22001097a 4500020002100000082002200021100005300043245005100096260003000147300004200177650015200219  a0071214690 (pbk)  a658.83420973bHAW  aHawkins, Del I.aRoger J. BestaKenneth A. Coney  aConsumer behaviorbbuilding marketing strategy  aBostonbMcGraw-Hillc2004  axxvi, 790 p.b: ill. (col.)c; 25 cm.  aConsumer behavioraMarket surveysvMarketing strategyvInternal influencesvConsumer decision processvConsumer behaviorvMarketing regulationvFMS