TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy
SN  - 0071214690 (pbk)
U1  - 658.83420973 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Market surveys
KW  - Marketing strategy
KW  - Internal influences
KW  - Consumer decision process
KW  - Marketing regulation
KW  - FMS
ER  -