00491nam a22001217a 4500020002100000082001500021100005900036245002500095260005600120300003300176500002000209650014000229  a8185386927 (pbk)  a658.8bCRA  aCravens, David W.aGerald E. HillsaRobert B. Woodruff  aMarketing management  aIndiabA.I.T.B.S. Publishers and Distributorsc2005  axx, 714 p.b: ill.c; 26 cm.  aIncludes index.  aMarketingvAnalyzing marketing performance aMarketing-ManagementvMarketing planningvStrategic marketingvMarketing organizationvFMS