TY  - BOOK
AU  - Cravens, David W.
TI  - Marketing management
SN  - 8185386927 (pbk)
U1  - 658.8 
PY  - 2005///
CY  - India
PB  - A.I.T.B.S. Publishers and Distributors
KW  - Marketing
KW  - Analyzing marketing performance
KW  - Marketing-Management
KW  - Marketing planning
KW  - Strategic marketing
KW  - Marketing organization
KW  - FMS
N1  - Includes index
ER  -