Cravens, David W.  Gerald E. Hills  Robert B. Woodruff <br/><br/>
Marketing management 

 - Delhi  A.I.T.B.S Publishers  2005 
 - xx, 714 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>8185386927 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management--Analyzing marketing performance --Marketing program design--Marketing organization--Marketing planning--Strategic marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA