Czinkota, Michael R.  Ilkka A. Ronkinen <br/><br/>
International marketing 

 - New York  Harcourt College Publishers  2002 
 - xxxiii, 815 p.  : ill.  ; 27 cm. 
<br/><br/><label>ISBN: </label>0030330963 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--International marketing--Marketing management--Global strategic planning--Marketing transitions--Economic environment--International communications--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI