00471nam a22001097a 4500020002100000082001500021100004400036245002800080260004800108300003700156650016800193  a0030330963 (pbk)  a658.8bCZI  aCzinkota, Michael R.aIlkka A. Ronkinen  aInternational marketing  aNew YorkbHarcourt College Publishersc2002  axxxiii, 815 p.b: ill.c; 27 cm.  aMarketingvInternational marketingvMarketing managementvGlobal strategic planningvMarketing transitionsvEconomic environmentvInternational communicationsvFMS