TY  - BOOK
AU  - Czinkota, Michael R.
TI  - International marketing
SN  - 0030330963 (pbk)
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - Harcourt College Publishers
KW  - Marketing
KW  - International marketing
KW  - Marketing management
KW  - Global strategic planning
KW  - Marketing transitions
KW  - Economic environment
KW  - International communications
KW  - FMS
ER  -